{"id":9683,"date":"2021-08-02T16:02:02","date_gmt":"2021-08-02T23:02:02","guid":{"rendered":"https:\/\/www.aorafting.com\/blog\/?p=9683"},"modified":"2026-01-09T15:55:38","modified_gmt":"2026-01-09T23:55:38","slug":"family-founded-family-operated-family-values","status":"publish","type":"post","link":"https:\/\/www.aorafting.com\/blog\/family-founded-family-operated-family-values\/","title":{"rendered":"Watch the Story: Family Founded, Family Operated, Family Values"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><i class=\"fa-regular fa-clock\" aria-hidden=\"true\"><\/i> View time: 2 mins<\/p>\n\n\n\n<p>Listen to All-Outdoors owner Gregg Armstrong tell the story of how the family got hooked on whitewater rafting back in the 1960\u2019s, how the family keeps growing the rafting business, and how the rafting business keeps growing the family.<\/p>\n\n\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n\n\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe loading=\"lazy\" width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/oC6SGrBezik?\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n\n\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-it-started-and-how-it-s-going\">How It Started and How It\u2019s Going<\/h2>\n\n\n\n<p>In 1962 when rafting was just beginning, my dad George decided to take a yellow department store raft down the <a href=\"https:\/\/www.aorafting.com\/blog\/the-last-lost-river\/\">Stanislaus River<\/a>. Needless to say, he ended up spending more time in the water than in the raft that day. Never in a million years would I have imagined how that trip would shape my family and our future.<\/p>\n\n\n\n<p>George was obsessed with the idea of rafting! A year after that first trip, he <a href=\"https:\/\/www.aorafting.com\/blog\/george-armstrongs-2nd-rafting-trip-1963\/\">went back to the Stanislaus<\/a>, this time bringing a family friend and our 11-year-old sister. A few months later, he did a third trip &#8211; brought my mom, my younger brother, and myself. You know, we all thought he was a little crazy. But after just one trip we understood his obsession and determination.<\/p>\n\n\n\n<p>There was still a lot to learn, but before long, our whole family was just as obsessed as he was. Eager to share our love for rivers with others, family trips soon turned into commercial trips. As demand for rafting trips grew, we brought in cousins, close friends, and even George&#8217;s former high school students and co-teachers to help with our budding company. Although not all the <a href=\"https:\/\/www.aorafting.com\/employment\/welcome.htm\">staff<\/a> was directly related, we were the closest family around.<\/p>\n\n\n\n<p>As time went on, a new generation of family entered the scene. Many of George&#8217;s grandchildren got involved as guides, adventure consultants, bus drivers, river managers, media specialists&#8230; The list goes on and on. Even my dad in his 90&#8217;s now still helps out!<\/p>\n\n\n\n<p>Our little company grew. All united by what brought us together in the first place. As for the family&#8230;well, that keeps getting bigger every trip.<\/p>\n\n\n<div class=\"su-spacer\" style=\"height:40px\"><\/div>\n\n\n\n<div  class=\"calls-2-action-cpt\">\n    <div class=\"container-fluid\"> \n            \n                <div class=\"row\">   \n            <div class=\"col-sm-8\">\n                <h2>Raft the American River!<\/h2>\n                <p><!-- wp:paragraph -->\n<p><strong>This could be you!<\/strong> Paddle through fun, splashy rapids on the South Fork or take on the exciting wilderness of the Middle Fork. With options for first-timers and thrill-seekers alike, there\u2019s an American River rafting trip for everyone!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:shortcode -->\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n<!-- \/wp:shortcode --><\/p>\n            <\/div>\n            <div class=\"col-sm-4\"> \n                <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2025\/04\/american-river-rafting-cta-2025-1-300x200.jpg\" class=\"aligncenter img-responsive wp-post-image\" alt=\"Raft the American River!\" srcset=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2025\/04\/american-river-rafting-cta-2025-1-300x200.jpg 300w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2025\/04\/american-river-rafting-cta-2025-1.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>            <\/div>\n            <div class=\"col-sm-12\">\n                <div class=\"text-center\">\n                                            <a href=\"https:\/\/www.aorafting.com\/river\/american-river-rafting.htm\" class=\"btn btn-primary\">\n                            American River Rafting                        <\/a>\n                                    <\/div>\n            <\/div>\n        <\/div>\n                            <\/div> \n<\/div>\n\n\n<div class=\"su-spacer\" style=\"height:40px\"><\/div>\n\n\n\n<div  class=\"related-posts\">\n   \n<h3>\nKeep Reading &#8211; There Is More to Explore:\n<\/h3> \n <div class=\"container-fluid\">     \n     <div class=\"row\">  \n     \n        <div class=\"col-sm-6\">\n         \n        <div class=\"rp-wrapper\">\n                <div class=\"col-sm-5\"> <div class=\"row\"> <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/08\/whats-in-a-name-feature-v2-300x172.jpg\" class=\"alignleft img-responsive wp-post-image\" alt=\"Where did the name All-Outdoors come from?\" srcset=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/08\/whats-in-a-name-feature-v2-300x172.jpg 300w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/08\/whats-in-a-name-feature-v2-1024x587.jpg 1024w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/08\/whats-in-a-name-feature-v2-768x440.jpg 768w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/08\/whats-in-a-name-feature-v2-1536x880.jpg 1536w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/08\/whats-in-a-name-feature-v2.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div>\n                <div class=\"col-sm-7\">\n                 <h4><a href=\"https:\/\/www.aorafting.com\/blog\/all-outdoors-whats-in-a-name\/\">All-Outdoors\u2026What\u2019s in a Name?<\/a><\/h4>\n                <\/div>\n                <div class=\"clearfix\"><\/div>\n         <\/div>\n        <\/div> \n       \n        <div class=\"col-sm-6\">\n         \n        <div class=\"rp-wrapper\">\n                <div class=\"col-sm-5\"> <div class=\"row\"> <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/08\/george-trip-2-feature-300x172.jpg\" class=\"alignleft img-responsive wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/08\/george-trip-2-feature-300x172.jpg 300w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/08\/george-trip-2-feature-768x440.jpg 768w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/08\/george-trip-2-feature.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div>\n                <div class=\"col-sm-7\">\n                 <h4><a href=\"https:\/\/www.aorafting.com\/blog\/george-armstrongs-2nd-rafting-trip-1963\/\">George Armstrong\u2019s 2nd Rafting Trip (1963) \u2013 In His Own Words<\/a><\/h4>\n                <\/div>\n                <div class=\"clearfix\"><\/div>\n         <\/div>\n        <\/div> \n       \n        <div class=\"col-sm-6\">\n         \n        <div class=\"rp-wrapper\">\n                <div class=\"col-sm-5\"> <div class=\"row\"> <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/05\/george-story-1-300x172.jpg\" class=\"alignleft img-responsive wp-post-image\" alt=\"George Armstrong&#039;s Story of His First Rafting Trip in 1962\" srcset=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/05\/george-story-1-300x172.jpg 300w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/05\/george-story-1-1024x587.jpg 1024w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/05\/george-story-1-768x440.jpg 768w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/05\/george-story-1-1536x880.jpg 1536w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2021\/05\/george-story-1.jpg 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div>\n                <div class=\"col-sm-7\">\n                 <h4><a href=\"https:\/\/www.aorafting.com\/blog\/george-armstrongs-first-rafting-trip-1962\/\">George Armstrong\u2019s First Rafting Trip in 1962 \u2013 In His Own Words<\/a><\/h4>\n                <\/div>\n                <div class=\"clearfix\"><\/div>\n         <\/div>\n        <\/div> \n       \n        <div class=\"col-sm-6\">\n         \n        <div class=\"rp-wrapper\">\n                <div class=\"col-sm-5\"> <div class=\"row\"> <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/06\/last-lost-river-feature-300x172.jpg\" class=\"alignleft img-responsive wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/06\/last-lost-river-feature-300x172.jpg 300w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/06\/last-lost-river-feature-768x440.jpg 768w, https:\/\/www.aorafting.com\/blog\/wp-content\/uploads\/2022\/06\/last-lost-river-feature.jpg 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div>\n                <div class=\"col-sm-7\">\n                 <h4><a href=\"https:\/\/www.aorafting.com\/blog\/the-last-lost-river\/\">The Last Lost River<\/a><\/h4>\n                <\/div>\n                <div class=\"clearfix\"><\/div>\n         <\/div>\n        <\/div> \n                  <\/div>\n<\/div> \n    <hr \/>\n<\/div>\n\n<div class=\"su-spacer\" style=\"height:20px\"><\/div>\n\n\n\n<div class=\"post-author\">\n      <div class=\"container-fluid\">\r\n    <em><small>Posted on August 2, 2021 by<\/small><\/em>\r\n    <div class=\"author-bio\">\r\n\t    <div class=\"col-sm-3\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2023\/06\/jack-armstrong-grandson-of-founder-george-armstrong_avatar-192x192-1.jpg\" class=\"author-avatar img-responsive\" alt=\"Jack Armstrong Bio\" \/><\/div>\r\n\t    <div class=\"col-sm-9\">\r\n        <h3>Jack Armstrong<\/h3>\r\n\t\t<p>Jack grew up 35 minutes from AO headquarters, and is the grandson of our founder, George. His education includes a film degree and art studies from Biola University, as well as lots of experience breaking camera gear outside. After graduating college, he started an outdoors\/action sports focused production company and is largely responsible for our video, photo, and social media content. Jack\u2019s favorite trip is the Cal-Salmon, because of the river\u2019s awe-inspiring beauty and the sweet rapids. When he\u2019s not rafting or playing with cameras, Jack can be found skiing, surfing, visiting art galleries, or eating tacos.<\/p>\r\n\t    <\/div>\r\n        <div class=\"clearfix\"><\/div>\r\n    <\/div>\r\n<\/div>  \n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hear All-Outdoors owner Gregg Armstrong share how his family fell for rafting in the \u201960s\u2014and how the business keeps growing the family and the family keeps growing the business.<\/p>\n","protected":false},"author":704,"featured_media":10074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[119,16],"tags":[137],"class_list":["post-9683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rafting-tales","category-video","tag-ao-family"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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When he\u2019s not rafting or playing with cameras, Jack can be found skiing, surfing, visiting art galleries, or eating tacos.\",\"url\":\"https:\\\/\\\/www.aorafting.com\\\/blog\\\/author\\\/jackarmstrong\\\/\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/oC6SGrBezik\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"106\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2021-08-02T23:02:02+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Watch the Story: Family Founded, Family Operated, Family 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